About Asil Group
In 2022, Gira Payam Industry company along with the Turkish company WI ENERGY decided to launch a production line for electric vehicle charging stations. This consortium began branding and introducing the company in 2023. In collaboration with a-part Studio, the brand “Asil Group” was created, and its activities commenced.
In ancient Persian, "Asil" was used to mean "the first" and "original."
Competition against a major and experienced rival in this new and complex market, and attracting large customers such as B2G customers, is our main challenge. Now the main question is, what is our difference compared to competitors in attracting these customers?
Our main differentiating point is creating a user-friendly experience. In fact, by creating an integrated and customizable platform for users, we provide peace of mind and convenience. Based on conducted research and summarizing various features, our differentiating points can be summarized in a few keywords:
Stylish
Paying attention to the visual aspect and the sense of pleasure and prestige that the audience gets from the good design of a product.
Premium
Focusing on providing services that make the customer feel the quality.
User friendly
Our goal is to provide the easiest conditions for users to use our services while maintaining quality and good design.
Sophisticated
One of the important aspects of a brand, besides its appearance and product, is the concerns it addresses and the values it places on solving them.
ARCHETYPE
THE CREATOR:
Adreamer and a doer; the Creator brand archetype is innovative,
inspiring, and original. They’re deeply driven idealists who will tirelessly pursue their vision in hopes of creating change. They’re not afraid to go against the grain – in fact, they pride themselves on their originality and out-of-the-box ideas.
Asil is a brand that engages with a wide range of audiences, but our primary audience consists of those seeking a better life – individuals who are both conscientious and industrious. Their motivation for using electric vehicles (EVs) stems from the desire for cost-effectiveness compared to gasoline cars and also for less pollution. EVs offer them convenience, and we strive to make this experience even more convenient and accessible for them.
Due to the lifestyle they envision for themselves, they frequent luxurious spaces such as upscale shopping centers, popular cafes, and renowned restaurants.
